TRUE OR FALSE

Q. Incandescent light has a truer color?
A.FALSE.
There is no “true” color of light, but mid-day natural light is often considered a standard because it has all the wavelengths of color in more or less equal amounts. Incandescent sources are rich in warm tones but weak in cool tones. This is flattering to skin tones but poor in revealing colors for many products, especially those containing blues and greens. New “tri-phosphor” technology has resulted in fluorescent sources with superior color rendering in a wide variety of color appearances and lamp types.

Q. Low-voltage lamps use less energy than standard voltage lamps?
A.FALSE.
A 50 watt 12-volt lamp uses the same amount of power as a 50 watt, 120 volt lamp or 50 watt 277 volt lamp. However, low-voltage lamps have smaller filaments, which enables tighter focus of the beam. Thus, low voltage may be the most energy-effective choice for accent lighting.

Q. More light is better?
A.FALSE.
Lighting for retail is all about contrast and focus. Too much accent lighting means
no contrast and no focus. The greatest lighting value is achieved by balancing ambient and accent lighting.